Curating Twitter Lists

by Scott Jangro on November 3, 2009

Like most people, I’ve been wishing for lists for as long as twitter has been around.

And now that the feature is available, I love it.

But what I didn’t think about is the impact that public lists would have on Twitter.

The problem with lists:

1. As soon as a list is created, it is out of date.
2. Lists are exclusive. There will always be people left out.

These things became obvious to me as I started to create my own public list called Affiliorati. The idea was not to make a list of everybody in affiliate marketing (there are several of those), but to make a list of those who write or talk about the affiliate marketing industry itself, either on twitter, blogs, podcasts, conferences panels, etc.

I realize that it probably sounds elitist, but that’s not my intention. I like to pay attention to the people who think about the industry itself and through words and action have a direct impact on it.

As I started building that list I realized that I cannot possibly create the perfect list that includes everyone it should. With all my best efforts it is a certainty that people will be left off.

Last week, while I was building this list and examining many affiliate lists, I noticed that I was on some of them and not on others. Tongue firmly in cheek, I posted the following.

Twitter _ Scott Jangro_ It makes me cry a little w ....png

This resulted in some funny replies, mostly people who came to my defense, and one who told me to get a life. ( there was no @jangro, but I’m guessing that was at least partially directed at me.)

I do expect that there are probably some real hurt feelings over list exclusions out there.

Not that my Affiliorati list is all that and a bag of chips, but if you feel like I left someone off, please let me know.

Curated Lists

I’ve been seeing the word “curator” a lot in the past week as people get excited about lists, which is an interesting term used mostly in regards to art or museum collections. If you’ve got people following a list that you’re in charge of, they’re putting some faith in you that you’ll provide the care and feeding.

List Quality

How do we know that a list is good? I know first-hand that my own “curated list” is only the result of my efforts to find good twitter users for about 30 minutes. I haven’t done anything since then.

By virtue of who I am, what I’ve called the list, and who is on it so far, someone might have the expectation that it is better than it really is. I do hope to make it a great list but without good tools for finding new list members, and removing some misfits, I don’t have much hope.

I bet that 99% of lists out there were built quickly and will remain static.

I see the need for tools that will cross-reference many lists on a subject to ensure quality. Curation tools, if you will. TLISTS sounds like it might be such a tool when it is available.

  • Paint my clueless, selfish & anti-social.

    When the list thing appeared the first thing I thought "yeah..a way I can manage my twitter account where it works better for me!" I honestly never gave it a thought that anyone would really care too much one way or another about my lists. Except maybe to give it a glance to see there is someone of interest they may want to follow. I mean I follow to meet my needs and I doubt my needs/wants will be a fit for someone else.

    I did think about potentially offending someone inadvertantly by not having someone on a list. It took me 2 years to get over that and finally do my first unfollow. :)

    I didn't know you could make the lists private. If that's possible, then that's probably the way I'll go since it's all about ME. :) I'm not sure I want all that responsibility of having a public list.

    Seems there's parts of the whole social media thing the anti-social part of me just leaves me clueless about. You have given me a good perspective to think about before I set up any lists. Thanks for that!
  • and of course I just realized I left you off my list! I hope you were not offended. :)

    (fixed!)
  • Hahahaha. I was gonna give you grief about that because no one else had yet. But then I thought about it and in truth know I've had a dry spell in getting good content out there. I looked at it as needing to earn my way onto your list. :)

    Feel free to bump me off the list if I get to remiss in the future.
  • I guess the important thing, as a curator of a list, is if you have people following it, you've got some resonsibility to keep it up-to-date. Or turn it private.
  • I completely agree, there will always be those that are left out. As I created my lists I kept wondering who I'm leaving out and where I should put people... and even more frustrating "do I really know this person" and then "why am I following this one?".

    I'm already wishing there were third party tools to help better manage my lists.

    I think the quality of a list is relative to who is looking at it. There will be perceptions of good quality depending on the perception of the creator. I think all my lists are great, but that doesn't mean that will be of any value to you or the next guy... but I think that's the beauty of a list.
  • I like that you can now add "Curator" to your list of job titles.

    Good points on lists... there has been a lot of excitement (and rightfully so) - but there are downsides to lists and you've touched on some of them.

    Ones I've come up with so far....

    1. If you create a list of customers - your competition gets an easy bag of m&ms. (It was recommended to me that we have a list of retailers on ShareASale ... )

    2. Static nature of lists as you mentioned, will make them irrelevant fast. We throw a big hitch in the giddyup of Twitter when we put humans in charge of the lists.

    3. This will likely change - but I don't think it is immediately obvious to everyone how they work or what they do...
  • Curator Jangro, I like it.
blog comments powered by Disqus

Previous post: Coupon Affiliates, Are You Worthless?

Next post: Amazon Associates and Twitter Revisited