Looks like Google Adwords is doing some cleanup of the right kind.
It’s can be a big pill to swallow choosing between money and doing the right thing. Good for them.
This went out to some Adwords advertisers this week:
Dear AdWords Advertiser,
We’re writing to let you know about a change to Google’s advertising policies that could affect your AdWords account.
Beginning in the coming weeks, we’ll no longer accept ads that promote Unacceptable Business Practices. This includes, but is not limited to, negative option or unclear billing, the sale of normally free items or services, and false celebrity endorsements.
Negative option billing specifically relates to sites that offer free trials, services, or other offers in conjunction with a subscription service. Sites in violation of this policy automatically enter users into a subscription if they do not cancel within the pre-determined trial period.
In order to comply, these pages must contain an opt-in checkbox that contains the price and billing interval of the subscription service on the page where a user enter their billing information.
When we make this change any URLs in violation of this policy may be submitted for Landing Page Quality disabling. Once this has been completed you will have 10 days to make any necessary changes to your website in order to comply before the disabling will take effect. We ask that you make changes to your ads and/or website to comply, so that your campaigns can continue to run.
As a business, Google must make decisions regarding the advertising we accept. We’ve given much thought to our stance on this content, as well as the potential effect our policy decision could have on AdWords advertisers, and we apologize for any inconvenience it may cause you.
Sincerely,
The Google AdWords Team
I'm Scott Jangro and I've been around the affiliate marketing space a long time. I've seen publisher businesses come and go. Heck, I've seen business models come and go. AffBook is about building sustainable web publishing businesses and funding them with what I think is the best way possible -- affiliate marketing.
